The dry food outcome !
Almost half of dogs over the age of 10 will develop cancer.
Around 60% of dogs and cats are considered obese or overweight.
Over 80% of dogs will suffer from dental diseases at some point.
Almost the same percentage eating dry food.
Dogs & cats eating commercially processed food live approximately 3 years less than the ones eating homemade fresh food.
Don't we want more years with our pets?
Don't we want to give them a chance to live a healthier life?
It all starts with their nutrition!
What’s in dry food?
It turns out that labels on dry food bags are not at all a useful guide.
Companies use all kind of label tricks to mislead customers;
Studies have even shown that sometimes the food can contain ingredients not listed on the label or missing those they claim to use.
Add to that the ingredients that are "legally" allowed to be used, such as 4-D (dead, dying, diseased or disabled) meats, pre-processed powder meals, preservatives, stabilizers, colorants, flavors...
And you've got the perfect combination to get your dog really sick ☹ .
What about "Premium" dry food?
Regulations allow very low safety and quality standards when it comes to pet food production. So big brands are focusing more on attractive labeling and marketing tricks instead of nutrient value and health.
The process of manufacturing dry food is almost the same regardless of the brand; mainly meat leftovers and diseased animals, mixed with starchy fillers, and processed at temperatures known to produce carcinogens.
And this can all be labeled "Premium", "Natural" and even "Organic"
What's right then?
Simply, it is real fresh food, like the one we would like to eat
Doesn’t that make more sense?!
Real food is whole, single-ingredient food. It is unprocessed, free of chemical additives, and rich in nutrients. In essence, it’s the type of food that pets ate exclusively for thousands of years.
People have shifted to dry food in the 1950s for its convenience but were unaware of the harm it brought to their pets, and brainwashed by tricked marketing.
In reality, switching your pet to a real food diet is one of the most important things you can do to maintain good health and a high quality of life.
Our customers have confirmed it. They noticed significant changes in their pets' short term and long-term health. And that’s what keep us going!